Sock it to me
There’s no denying it – statement socks are having a big moment.Whether you’re keen to brighten up your weekend wardrobe or inject some personality into your corporate office style, this is one trend absolutely anyone can pull off.
Here at Midnight Hotel, we’re in on the action. We’ve partnered with feel good social enterprise Social Sock Club to design our very own socks, featuring our signature ‘M’ as the hero. With two designs to choose from – a black, white and pink combo or a trendy pairing of purple and black –your new socks will be the talk of the office in no time.
When we first found the Social Sock Club, we were instantly drawn to their super cute designs (pineapple socks, please), but when we realised we were dealing with a charitable bunch, we fell head over heels for the brand too. Dedicated to helping others, Social Sock Club donates a pair of socks to somebody in need for every pair purchased, and ours are no exception.
For every pair of Midnight Hotel socks you buy, Social Sock Club will donate a pair to the Canberra arm of GIVIT - a national online charity connecting those who have with those who need.
“GIVIT is so grateful to Midnight Hotel and Social Sock Club for helping us support even more people in our beautiful community,” says Caroline Odgers, ACT Manager, GIVIT.
GIVIT provides aid to over 250 charities across the Capital Region, including homelessness support services – a cause also very close to Social Sock Club’s heart.
One of the most sought after items for the homeless, somewhat surprisingly, is socks.
- Mikki, Social Sock Club
“We are so pleased to be collaborating with Midnight Hotel and GIVIT to keep you stylish while at the same time helping keep all Canberrans warm, comfortable and cosy,” says Mikki, of Social Sock Club.
Happy to be providing a bright bit of fashion to your foot, and to those in need, Midnight Hotel welcomes guests and brand fans to nab a pair or two of their own. Socks can be purchased directly from the hotel team, via email*.
So, reach out and get your hands (and feet!) on your very own a pair of Social Sock Club X Midnight Hotel socks today.
*Coming soon - socks also available to purchase online via the Midnight Store.
Posted January 15, 2020
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